What motivates us to want products that we may not even need? We’ll explore the psychology behind consumption this hour with global marketing guru Martin Lindstrom whose new book is “Buy-ology: Truth and Lies about Why We Buy” (Doubleday, 2008).
What motivates us to want products that we may not even need? We’ll explore the psychology behind consumption this hour with global marketing guru Martin Lindstrom whose new book is “Buy-ology: Truth and Lies about Why We Buy” (Doubleday, 2008).
