Marketing and Manipulation

Hour 1: Do your kids ever beg for a certain brand-name cereal or are you ever tempted to buy a book, just because it’s on the bestseller list? We’ll find out why marketing techniques work this hour with Martin Lindstrom, author of the new book “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy” (Crown Business, 2011).