Luring Consumers In A New Ad Age

Hour 1:       Have traditional methods of advertising lost their power? This hour we’ll examine how cultivating relationships leads to success for today’s companies with Doug Levy, founder and CEO of strategic and creative agency MEplusYou and Bob Garfield, cohost of NPR’s On The Media. They’ve co-written a new book on the subject called “Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results” (Portfolio, 2013).