How do you learn about products and services? We’ll explore the subject this hour with bestselling author Emanuel Rosen whose new book is “The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing” (Doubleday, paperback, 2009).
![](https://think.kera.org/wp-content/uploads/2021/12/think-1200-800x500.png)
How do you learn about products and services? We’ll explore the subject this hour with bestselling author Emanuel Rosen whose new book is “The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing” (Doubleday, paperback, 2009).