It's Not What You Say, It's What People Hear

You may not know his name, but if you’ve followed politics or even heard a newscast in the last thirteen years you’ve heard his work. Remember the phrase “Contract with America?” How about “the death tax?” Political consultant and pollster Dr. Frank Luntz has literally written the book on words that resonate with people. He’ll join us this hour to discuss “Words That Work: It’s Not What You Say, It’s What People Hear” (Hyperion, 2007).