Pass It On: Popularity And Why We Talk

Hour 2:       Why do some ideas, products, and stories seem to take off when others don’t? We’ll discuss the secrets of social transmission this hour with Jonah Berger, the James G. Campbell Assistant Professor of Marketing at the University of Pennsylvania’s Wharton School and author of the new book “Contagious: Why Things Catch On” (Simon & Schuster, 2013).