A toddler touches a lit-up TV screen

The attention economy rising around toddlers

Parents of toddlers know that the cartoon CoComelon holds little ones’ attention for hours — and that’s not by accident. New Yorker staff writer Jia Tolentino joins host Krys Boyd to discuss how CoComelon, a low-tech animation show featuring nursery songs, capitalized on the untapped market of toddler viewing habits. Plus, we’ll goes behind the scenes to find out what it’s like to make the show come to life. Her article is “Screen Grab.”