Fractions can be confusing – and that’s not great news for communicators. James C. Zimring, Thomas W. Tillack Professor of Experimental Pathology at the University of Virginia School of Medicine, joins host Krys Boyd to discuss percentages, probabilities, and the other data that can confound and even deceive us – and how to not fall into familiar, time-worn traps. His book is “Partial Truths: How Fractions Distort Our Thinking.”
This episode originally aired on July 19, 2022.
