Richard Lawson of Vanity Fair joins us to profile these internet celebs, who are devoted to digital clicks and the fickle tastes of their audiences.
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Making Others Take Notice
To get noticed, you need to inspire others to listen to you. This requires confidence, intense branding and respect as a “thought leader.” This hour, we’ll talk about this process with marketing strategy consultant Dorie Clark, author of “Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.”
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